Laneige

Laneige belongs to the Amorepacific group and has been working on a single subject for thirty years: water in the skin. It is the best-known Korean brand outside Asia.

Two products have travelled the world: the Lip Sleeping Mask, an overnight lip mask that became a cult object, and the Water Bank Blue Hyaluronic range, which combines several molecular weights of hyaluronic acid for deep hydration.

It is an accessible, low-risk brand, ideal for a first K-beauty purchase.